IMO

IMO

IMO

IMO stands for Integrated Marketing Optimization. This was a project for an entrepreneur with a vision to make advertising easy and accessible to all sorts of businesses. The idea of the application is to offer a platform for companies interested in advertising their brand in public settings across the country. Locations for brand advertising are offered in the forms of billboards, walls, bus stops, kiosks and more.

I was in charge of the development and initial implementation of the working prototype for this application. Data was taken from several spreadsheets, converted to JSON and populated as content throughout the website. I engineered a back-end content management system and set up authentication for a hierarchy of user types using Laravel. I also made use of the Google Maps API to populate hundreds of location markers on a nation-wide map, all of which being sortable by location type.

Certain features of this website are secure and restricted to private access, and can not be viewed publically.

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Brandon Evans Media
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